Most agencies stop at the click. We don't.
A $230 lead that converts at half the rate is really a $460 lead. Bid tuning alone can't fix that. The landing page, the speed of the reply, and the automated follow-up decide what each click is actually worth.
The Difference, Line By Line
Typical PPC agency covers campaigns. Softwired covers campaigns and the entire funnel.
Campaign Management
Phase 01Google Ads build & management
Keywords & negative keywords
Ad copy & creative variations
Bidding strategy
Account monitoring & health
Funnel Management (After The Click)
Phase 02Dedicated landing pages
Landing page optimization
Conversion tracking
Speed-to-lead reply
Estimate & quote follow-up
What Google optimizes for
Reporting & Alignment
Phase 03Headline metric
Funnel visibility
Connection to SEO & AI search
Commercial Terms
Phase 04Fee model
Contract commitment
Ready to stop bleeding ad budget after the click?
Get an objective, line-by-line audit of your current Google Ads auction and conversion pipeline.
What End-to-End Costs
A PPC-only agency runs the campaigns. To get the landing pages, call tracking, speed-to-lead, and follow-up, you would hire four or five more vendors. Here is what each path costs over the first 90 days, before ad spend.
Campaigns Only
PPC management only
1 vendor. Everything after the click is left to you.
Separate Vendors
Assemble it yourself
5 to 6 vendors. Software sprawl and nobody owns the signed job.
Softwired End to End
One team, zero finger-pointing
1 unified team. One person directly accountable for booked jobs.
What the separate-vendor path adds up to
Market ranges from 2026 pricing benchmarks for independent landing page software, CallRail, AI phone agents, and CRM workflows.
What's Included: Campaigns, Funnel, & Intelligence
Every piece required to turn expensive ad clicks into booked jobs and signed contracts.
Campaign Management
Google Ads, built around the high-margin services you want more of.
Funnel Management
Everything after the click, built and executed directly in the Softwired AI CRM.
Monitoring & Reporting
AI watches the account all week. Reporting follows actual dollar revenue, not just clicks.
Transparent Pricing Architecture
Launch build, 90-day learning warmup, and ongoing high-leverage optimization.
Launch Build
Account cleanup, tracking rebuild, 2 dedicated landing pages, campaign build, conversion pipeline, and speed-to-lead connected in the Softwired AI CRM.
90-Day Warm-Up
Full campaign and funnel management during the algorithmic learning period, when the account needs the most intensive manual & AI attention.
Ongoing Optimization
Covers up to $7,500/mo in ad spend plus 12% of any spend above that line. Flexible month-to-month, cancel with 30 days' notice.
Ad Spend Paid Directly To Google
Ad spend is paid directly to Google. We recommend at least $3,000/mo (about $100/day) so Google's learning algorithm collects statistically significant data. We never mark up ad spend.
Agencies charging 15-20% of spend are incentivized to increase your budget regardless of profitability. Our flat-fee alignment means we only win when your cost per signed job goes down.
First 90 Days: All-In Investment Summary
Everything required to launch, learn, and scale your pipeline.
Optional Add-ons When You Need Them
No surprise billingAdditional landing page
$1,000 each
Additional locations
Scoped separately
Meta, YouTube, Streaming TV
Scoped separately
Softwired AI CRM usage (voice AI & SMS)
Billed at pure provider cost
Run The Numbers: Cost Per Signed Job
Same ad spend, exact same clicks. The difference is what happens after the click. Change the assumptions below to mirror your specific trade, market, or average ticket.
Account & Financial Inputs
Typical for high-intent residential and commercial search campaigns ($20–$50).
Example: roofing, HVAC installation, remodeling, or specialized commercial jobs.
Funnel Conversion Stage Assumptions
PPC only starts at ~8% conversion, close to the Google Ads average conversion rate of 8.18% (WordStream). End to end assumes dedicated pages, answering within 2 minutes, and automated follow-up. A study of 15,000+ leads found the odds of qualifying a lead drop 21 times when the first reply comes at 30 minutes instead of 5 (Lead Response Management).
Projected 90-Day Warm-Up Results
Based on $9,000 ad spend across 90 days (257 clicks)
| Funnel Metric | PPC Campaigns Only | Softwired End-to-End |
|---|---|---|
| Total Clicks Acquired | 257 | 257 |
| Qualified Inbound Leads | 21 | 39 |
| Estimates Booked | 9 | 23 |
| Signed Paying Jobs | 2.8 jobs | 8.1 jobs |
| Management Fees (90 days) | $4,500 | $9,500 |
| Total Investment (Ad Spend + Fees) | $13,500 | $18,500 |
| All-in Cost Per Lead | $657 | $480 |
| All-in Cost Per Signed Job | $4,864 | $2,285 |
| Estimated Job Revenue | $33,307 | $97,146 |
* Planning estimate, not an ironclad guarantee. PPC-only fees use $1,500 setup and $1,000/mo (middle of local agency benchmarks) without dedicated landing pages or speed-to-lead automation.
Lock in this plan for your territorySee where your leads leak before spending another dollar.
Tell us about your business. Within one business day, Tony personally sends back what's working, what's leaking, and what it's costing you.
What you will receive in your breakdown:
Frequently Asked Questions
Everything you need to know about account ownership, ad budgets, and the 90-day warmup.
No. You pay a flat monthly fee, so we gain nothing by arbitrarily raising your budget. Only ad spend above $7,500 a month adds 12% of the amount over that threshold to cover increased account complexity.